Dengfeng: a global vision to create "Kung Fu Hustle" "Songshan" brand

August 24 evening, and accompanied by wind and Greenfield, large-scale mountain Virtual perform "Zen Shaolin music ceremony" in Dengfeng Xian ditch on time to be staged in the Xingyunliushui like music, the Songshan Shaolin, kung fu, Zen Italy is deeply engraved in the hearts of tourists from around the world. The project's marketing manager, Zhou Ding-jun told reporters: "So far, this year's show season a total of more than 150 performances and received 160,000 visitors and foreign tourists, revenue more than 1900 million."

Back "Shaolin Kung Fu" fame at home and abroad, not just a "Zen Shaolin music ceremony." This year from January to March, large-scale original dance, "the Wind of Shaolin" tour in Australia for three months, creating the history of Chinese performing arts groups to Australia's largest and oldest commercial performances, the most records, the Western mainstream media known as the "China into the Western mainstream society's first dance." And another with "Shaolin kung fu" as the core of the "Shaolin Wu Hun" not only Broadway and the UK on board the U.S. mainstream performance market, but also won the highest award the U.S. theater's nomination.

Let the world's attention Dengfeng, in addition to "Kung Fu", as well as Songshan. In addition to the world geological park, the Songshan area has been cross-cultural exchange in Chinese prehistory hub of many important historical events, personalities activities around the Songshan Mountain area, which makes Dengfeng China's ancient culture and cultural resources, historical and cultural remains all-encompassing, brings together Fengshan, religion, science and technology, education, literature, art and other kinds of folk culture, has condensed the history of Chinese culture for thousands of years, with world-class cultural tourism resources and international tourism brand.

Due to high visibility in the international arena, in the eight pilot areas were, Dengfeng is the only can play "International Brand". The layers of evidence, the expert, the final position Dengfeng test area are: Chinese culture and sacred mountains, the world's martial arts capital. Specifically, based on the Shaolin scenic spots as the core, to create in order to martial arts education, Chan Gong performing arts, meditation experiences, and other creative industries as the main content of the cultural and creative industry cluster areas; with the theme of Songyang Guoxue training scenic spots to develop and Fengshan fine line of cultural tourism development; to rely on scenic Zhongyue Miao, build high-quality tourist routes Taoist culture, the layout of leisure health industries; to astronomical observation scenic relying on experience to build scientific and technological culture and tourism routes.

Strategic partner to introduce this "Living Water" stirred up the city's Cultural Industries and Resources, "circulation." The process of building in the pilot area, the city to seek a breakthrough, and Hong Kong China Travel Service Group signed a strategic cooperation framework agreement on cultural Songshan Industrial Park to conduct an overall planning, fine design, organize groups and incremental development phases. The city official said: "Hong Kong has hundreds of travel agencies in the travel, there are a large number of marketing, creative talents, Dengfeng can make use of this platform, the Songshan travel and martial arts into the overseas tour." While the introduction of partners , Dengfeng City, as the responsibility of Provincial Department of Culture Industry Investment Co., one of the shareholders will be in the cultural development funds, personnel, strategy, marketing, etc., get priority Xingwen cast companies.

Martial arts industry is the pillar of Dengfeng cultural industries. In recent years, around the martial arts industry, the introduction of the project in the city have more than 200 thousand billion total trade turnover. Dengfeng City, only about 70 martial-arts schools with a total investment volume of up to 8 million yuan. Around the Shaolin martial arts, the city has taken all kinds of movies and television 300 (set) over the country and the world to establish a "Shaolin Kung Fu" brand. At the same time, they also incorporates the city's nearly 70 martial arts schools resources, set up a tower ditch, geese slope, the three little dragons martial arts industry group. According to the plan, the future the city will be in more than 100 countries and regions, the establishment of martial arts branch, becoming the largest martial arts education, martial arts performances, martial arts tourism base. And to adopt market-oriented mode of operation, the formation of leading international martial arts company, advance and occupy the international martial arts market.